Design in Action, at the Arengario palace in Milan

Fuori Salone


Design, fashion and communication sit at the same table. Over one hundred professionals are invited to design the kitchen for children, a Hope project for the orphanage in Sepphoris, near Nazareth. Over 100 architects, designers, journalists, bloggers, stylists, nutritionists, trend setters, customers, dealers and special guests will take part in Design in Action, the design & creativity charity event designed by Art du Tableau and organized by Minotti Cucine, a worldwide leader in kitchen design. A professional for each category, for a total of 12 teams that, just as real partner laboratories, will have to put minds, ideas and hearts together to draw – in three hours and rigorously by hand – the kitchen that the technical and aesthetic jury will award as the winner of the evening. The winning kitchen project will be produced by Minotti Cucine and donated to the Hope Foundation, a non-profit organization created to support peace, for the orphanage of Sepphoris, near Nazareth. The event is supported by the institutions too: the Secretary to equal opportunities, fashion and design and the Assessor for trade, tourism and services of the Lombardy Region will be among the guests who will take part in this evening together with personalities of Italian creativity and communication, and not only.


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